Wednesday, July 4, 2012

Apple and the Purification Directive...

For years, I have stated that Apple is ever-so slowly becoming that which they railed against in their 1984 Commercial.  In that famous commercial, the narrator stated:

Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology - where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death, and we will bury them with their own confusion. We shall prevail! 
                                                            http://en.wikipedia.org/wiki/1984_(advertisement)

The text presented above was narrated in the 1984 Apple commercial.  Doesn't that text sound like Apple, their corporate public relations, and the apple fanboys, I mean fans?  I don't mean to say it sounds like the average Apple user...

Where does that appear today?  It almost appears as if Apple is suing everyone... Okay, generally HTC, Samsung, Google, and Motorola. Apple has sued over the "slide-to-unlock' feature, but I have posted (years ago on my blog at wordpress.pocosin.com that I am currently moving) that Neonode (http://www.neonode.com/) has used the slide-to-unlock feature before...  In fact, Neonode recently was awarded a US Patent for the technology/feature (US Patent No. 8,095,879).  Apple's suit against HTC was thrown out, and the judge decided several Apple patents were not valid (See here).
I know Apple wants and should protect their intellectual property.  However, should we point out that Apple got their idea for their notification bar from Android?  Shall I say that Apple got the idea of their whole mobile UI from Treo devices?
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Go look at this Treo 650 Commercial uploaded to YouTube on November 15, 2005.  Very Apple-like, if you will.  The icons are all in rows and columns, and you use one and back out to use others.  Music played in the background while you could browse, etc.  How is this not what Apple's mobile UI is all about?  Sure, Apple had years to improve the graphics and hardware from this device, but the Treo was and still is fantastic.

Here is that video:



People have actually started boycotting Apple over their aggressive lawsuit behavior.  Joe Wilcox has a great posting here about why he is boycotting Apple.  I can't say that I disagree with his reasoning either.  Jobs was a great salesman, but I wish the Woz had more input at Apple.

It would be interesting to see how Samsung, HTC, and Google could come up with another commercial to create a new revolution - this time against Apple.  As Thomas Jefferson once stated:

I hold it, that a little rebellion, now and then, is a good thing, and as necessary in the political world as storms in the physical.
     - Letter to James Madison (30 January 1781) referring to Shays' Rebellion

What say you?

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